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A Brand Protection Strategy: Fighting The Counterfeiters Part 3

Let’s talk about Brand Protection. If you missed Part 1 and 2 of our fighting the counterfeiters series, check them out here: What makes catching counterfeit businesses feel like a never-ending game of whack-a-mole? What makes it so hard is that counterfeit businesses are constantly evolving alongside legitimate businesses, with each supply chain crisscrossing the other with regular touch points. It’s incredibly difficult

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Brand Protection, Fighting the Counterfeiters: Part 2

The barriers to converting the online ‘whack-a-mole’ approach to real-world success? Before looking at how you can move from fighting counterfeiters online to tackling them in the real world, you have to consider the barriers you’ll face. The barriers to tackling real-world counterfeiters There are several issues when it comes to tackling real-world counterfeiters: 1.    Lack

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Brand Protection, Fighting The Counterfeiters: Part 1

How to convert the online counterfeiters  ‘whack-a-mole’ approach to real-world success? The world of counterfeit goods isn’t just a minor inconvenience; it’s a massive, multi-billion-dollar business. According to Forbes, the annual sales of counterfeit products range from $1.7 trillion to a staggering $4.5 trillion, making counterfeiting a self-sustaining economy. To put this into perspective, if counterfeiting were

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With success comes accountability… and an investigation by the VAT organised crime team?

IntraOrbis(IO) routinely conduct Business to Business evidential test purchases in the illicit and legal supply chains using a range of confidential businesses to anonymise our true identity and purpose: These services have underpinned many successful investigations around the world. With it comes great responsibility to demonstrate good governance and transparent audit trails as and when

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How has Brand Protection changed in the last 20 years?

In the ever-evolving landscape of business, the ability to safeguard a brand’s integrity has transformed dramatically over the past two decades. The relentless march of technology, alongside the expansive reach of the internet, has given rise to both unprecedented opportunities and challenges in the arena of brand protection. Digital Transformation and Emerging Threats In this

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