Navigating the Complex World of Brand Protection -Written by Bob Scott Founder and CEO IntraOrbis Limited
As an avid reader of other people’s posts on Linked in where this article was originally posted, I often find myself struggling to create my own. The moment I sit at my keyboard, I experience brain freeze and a massive attack of imposter syndrome.
However, my passion for Brand Protection investigations drives me to share our journey and insights.
At IntraOrbis, we are deeply committed to Brand Protection investigations, especially when our clients aim to disrupt and dismantle illicit supply chains. Our focus is on making a significant impact by targeting the sources of counterfeit products, from completion centres to distribution sites and manufacturing hubs.
One of the greatest challenges we face is identifying enablers who direct their people to distribute and sell counterfeits across various marketplaces and social media platforms. The sheer volume of anonymous sellers can be frustrating for many, but we remain undeterred.
For over 21 years, we have held a steadfast belief that it is people who commit crimes and engage in illicit activities. These individuals enable the trade and profit massively from it, creating staggering numbers.
While web monitoring has become essential for all brands, we believe it alone does not provide the most relevant and actionable intelligence or identify the people behind these activities.
It cannot directly engage with the best leads, which can offer greater clarity and accuracy, leading to more cost-effective chances of success.
This is why some of our larger and better-resourced competitors have more recently added investigative solutions to their offerings.
However, it is not their primary skill set, but I would say that, wouldn’t I?
In the past 21 years, many things have changed, but one constant remains: people and their greed.
If you are tired of the whack-a-mole process, come and talk to us.