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Brand Protection Part 4 – Online to Real World

Many of our clients are still dealing with the after effects of the pandemic, such as:

  • Unmet forecasts
  • Manufacturing and supply chain pressures
  • Internal ‘realignments’
  • The global economy
  • Serious armed conflicts

All of which are way more important than catching counterfeiters. And with all these issues to contend with, it’s understandable that now might not be the right time to think/act more strategically.

But here’s the thing: will there ever be?

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Now is the ideal time for counterfeiters.

If you had to put together a list of triggers that suited illicit traders, now would be the perfect time. Counterfeiters are relentless, with a lot of opportunities and money to be made.

However, a lot can be done now, even if the budgets are not there or the business isn’t as supportive.


Online to real-world investigation is possible

Recognising and understanding that investigating from online to the real world is possible and achievable. BUT it requires expertise and resources to convert actionable intelligence effectively and efficiently into success.

But the challenge is knowing which counterfeit solution providers suit your needs to convert the intelligence into real success. Choosing from the intricate network of solution providers who all investigate at different points in the counterfeit pyramid, each with their own way of tackling the Issues.

All add value in their space, but do they understand or work towards the upstream real-world strategy?


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The investigations of the future

It’s tough sorting out those who can help and those who say they can help with a thorough and effective investigation.

Do you really know how they’re getting from A to B?
Do you really have the investigative control you think you have?

IntraOrbis has been providing collaborative, multi-disciplined investigations for years, however, some still view it as an impossible ideal.
We have case studies showing how successful this strategy can be (when used appropriately), delivering a greater impact on dismantling illicit trading networks.

It’s a given that counterfeiters will continue overcoming standard investigative techniques to steal, deceive, and cheat all brands, particularly vulnerable and unprotected ones, so we need to continue to refresh our approaches.

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